Pricing your home to sell should be decided by you, with your agent there to advise and guide, not to dictate. The asking price sets the tone for everything that follows, so it needs to be chosen carefully if you want the strongest result.
A well-positioned price helps a home stand out quickly, attracts serious buyers early, and gives the property the best chance of gaining real momentum from day one. In today’s market, buyers are cautious and highly comparative, so the price has to work alongside the property’s presentation and the competition around it.
If a home is launched too high — often described as “testing the market” — it can do real damage. Strong homes still sell in any economic climate, but they tend to perform best in the first two to three weeks, when interest is freshest and the listing has the most visibility. After that, it can begin slipping down the search results on major portals such as Rightmove, Zoopla, and OnTheMarket, which usually means less attention and weaker momentum.
That is why I believe a property should be priced to create interest, not simply to hope for it. When priced correctly, I can use smart marketing — including open house events where multiple buyers can be brought through in a short period — to build awareness, urgency, and, when done well, genuine desire. In the right conditions, that is what helps achieve the strongest price the market is willing to pay, rather than an overly ambitious number that buyers simply ignore.
The reality is that a home is ultimately worth what a buyer is prepared to pay for it. No agent can “guess” that figure perfectly in advance, and that is why pricing should be based on the current market, buyer behaviour, and how the home compares with similar properties nearby. The aim is not just to place a property on the market, but to position it so it has the best possible chance of achieving the best possible outcome.